DESIGNED FOR YOU

Functional training & nutrition coaching for busy professionals.

Get Started

How Does It Work?

01

Apply.

Fill out a quick application to ensure we can help.

02

Meet Your Coach.

1-1 Call with Coach Sterling to help your plan designed to your reach fitness and nutrition goals.

03

Dominate.

The real work begins. Custom planning from Coach Sterling plus 1-1 coaching each week.

What is Included?

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1-1 Coaching

Built by Sterling is a fully tailored fitness experience, where you engage 1-on-1 with Coach Sterling. Each week, he invests time understanding your lifestyle, optimizing your plan, and pushing to you in the gym and outside to reach your fitness goals.

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More than a Workout Plan

All BBS Clients receive: Personalized Training & Nutrition, Weekly Video Consultations, 24 Hour Weekday Response Rate, Training Overview Videos, Access to Sterling Fitness Inner-Circle Group, and 30% discount on Built by Sterling Apparel

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Fitness community

Our community is filled with like-minded athletes who are pursuing their goals and will encourage you as you pursue yours. Including people from all levels of fitness, our community enjoys celebrating victories, encouraging each other in the gym, and challenging one another through a weekly competition.

tested & Proven.

★★★★★ 4.5/5
Training with Daniel has been a game changer for my HYROX preparation. He’s incredibly hands-on and knows how to tailor workouts that push me in just the right way—balancing strength, endurance, and efficiency. What sets him apart is not just his deep knowledge of fitness, but the energy he brings to every session. He genuinely loves what he does and it shows in how much he cares about each athlete’s progress. Daniel doesn’t just coach; he motivates, challenges, and celebrates with you every step of the way. Thanks to him, I feel stronger, faster, and more confident everyday.
Jantzen R
★★★★★ 5/5
What sets Daniel apart is his energy and commitment. You can tell he genuinely cares about each person he coaches. He’s pushed me to hit milestones I never thought I’d reach—from improving my lifts to building endurance and mastering new skills.

His attention to detail, focus on form, and ability to tailor workouts to my individual goals and fitness level have made a huge difference in both my physical progress and my confidence.

Training with him has been one of the best decisions I’ve made for my health and fitness journey.
Alyssa G
★★★★★ 5/5
It’s been nothing but forward momentum and growth since I started working with Daniel. Landing my first bar muscle up and hand stand walking in the first month aside— his programming has pushed me to a new level as an athlete, making me stronger while also zoning in on ensuring technique and form are solid. Daniel truly listens and it’s shown in just how personalized my programming is. Whether it’s prepping me for a comp he thinks I could excel in, adding in movements and rep schemes to help me land a new skill or PR, or telling me to take more time to rest when I say I’m not at 100%, Daniel always seems to know what’s right. Best coach I’ve ever had (and I’ve had a lot)!
nina R

Meet Your Coach.

Hi, I’m Daniel!

I have been coaching and participating in Crossfit for 7 years and trained hundreds of individuals over that time.

I believe deeply in functional fitness for both health and performance. I also believe each athlete has individual and unique needs that can’t always addressed in a class setting. I LOVE training groups, but have seen over the years how a broad approach to training can leave athletes short of their goals – or in the worst case- disappointed and injured.

Through my coaching I prioritize building a program that is truly designed for you. I think that Crossfit and functional fitness is so very important and healthy for you when done correctly. Let me show you the way, and how to unlock the best version of yourself and enjoy life to its fullest!

Start Your Journey

www.danielsterling.com
daniel.sterling2533@gmail.com
864.436.1582

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